All too often, whether you are playing the stock market or you are in business, you are confronted with the question of what is best. Is it best going for the short term and getting those short term wins and not caring about how it effects your workers, and so forth or strategizing for the long term advantages. An article today (December 27, 2016) in the Wall Street Journal about a study by two noted professors suggests that long-term has the potential. The two professors hail from Boston University's Questrom School of Business and the University of Western Ontario's Ivey Business School. Authors Caroline Flammer and Pratima Bansal, respectively, wrote "Does a Long-Term Orientation Create Value?" This article is slated to be published in a coming issue of Strategic Management Journal. A summation can be found in the WSJ article which I have appended to this post. In companies where long-term executive incentive proposals were approved versus tho...